Duran Duran - My Own Way (1981)
- 80's score: 1.29
"My Own Way" is the fourth single by Duran Duran, originally released as a single on 16 November 1981. The single was ...
"My Own Way" is the fourth single by Duran Duran, originally released as a single on 16 November 1981.
The single was designed as a stop-gap release to capitalise on the Top 5 success of the band's previous single, "Girls on Film", but prior to the recording and release of the band's second album Rio (which was recorded in the early months of 1982).
"My Own Way" was another hit, peaking at #14 on the UK Singles Chart. It peaked at #10 in Australia. Despite its success, the single has often been cited by the band as one of their least favourite and is rarely played live. Keyboardist Nick Rhodes has expressed astonishment that "My Own Way" performed better than 1987's "Skin Trade", which ended the band's record of twelve consecutive Top 20 hits in the UK.
The video for "My Own Way" was set to the fast-paced single version of the song and featured a young Adrian Paul dressed like a matador. It was rarely played on MTV or VH1, and was quickly overshadowed by the other more famous videos for the Rio album. Like those other videos, this one was directed by Russell Mulcahy.
"My Own Way" was filmed in a studio decorated entirely in red, black and white. The band performs the song while flamenco dancers twirl in the background, and a colourful parrot sits on the keyboards. The video was shot on 35mm film rather than video, a trend the band had started with their previous single "Girls On Film".
Small snippets of this video was seen on the projection screen in the video for "Is There Something I Should Know?" released in 1983, and it was part of the band's 1983 video album Duran Duran. However, it was not included on the video compilations Decade (1989) or Greatest (1999), though it was included as a bonus track on the 2009 DVD release of Live at Hammersmith '82!