Prince - Sign O' The Times (1987)
- 80's score: 1.76
"Sign o' the Times" (stylized as "Sign "☮︎" the Times") is the lead single from American musician Prince's 1987 album of ...
"Sign o' the Times" (stylized as "Sign "☮︎" the Times") is the lead single from American musician Prince's 1987 album of the same name. Despite being negative in nature, the song was originally intended for two separate Prince albums meant to be released in 1986, that were both shelved: Dream Factory and Crystal Ball. (Many of the tracks from both of these albums ended up on the album Sign o' the Times.) Prince performed all vocals & instruments on the song. "Sign o' the Times" was reportedly written and composed on a Sunday, when Prince usually wrote his most introspective songs.
The song proved popular upon release, topping the R&B chart, and reaching number three on the Billboard Hot 100 and number 10 on the UK Singles Chart.
This music video was produced by Jae Flora, of Flora Films. Supervised at Warner Bros Records by Susan Silverman. This duo picked the director, Bill Konersman, based on his graphic design background. The text animation is considered one of the earliest instances of a lyric video.