Run-DMC - My Adidas (1986)
- 80's score: 1.09
"My Adidas" is the first single from Run–D.M.C.'s third album Raising Hell. It is about Adidas footwear. Released in ...
"My Adidas" is the first single from Run–D.M.C.'s third album Raising Hell. It is about Adidas footwear. Released in 1986, the song was written by two of the members, Joseph "DJ Run" Simmons and Darryl "DMC" McDaniels and was produced by Rick Rubin and Russell Simmons. It led to the first endorsement deal between a musical act and an athletic company, after the band's co-manager, Lyor Cohen, invited Adidas executive Angelo Anastasio to the band's concert at Madison Square Garden on July 19, 1986, where the band instructed the audience to hold up their Adidas apparel during the song. This was followed by the group making a video where they addressed Adidas with an a cappella verse before shouting "Give us a million dollars!" This deal is credited with influencing future endorsement deals between brands and musicians, particularly in hip hop culture.
"My Adidas" reached No. 5 on the Hot Black Singles and No. 10 on the Hot Dance Music/Maxi-Singles Sales in 1986, climbed to No. 33 on the Hot Rap Singles chart fourteen years later in 2000. The song appears on the soundtracks for the video games Tony Hawk's Pro Skater 4 and Saints Row: The Third. The track was also mentioned in the song "Dedicated" from the Mariah Carey album Me. I Am Mariah... The Elusive Chanteuse.